Trading and demonstration equipment
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Trading and demonstration equipment

Trade and demonstration equipment is primarily intended to stimulate sales of goods at the point-of- sale terminals.

Studies show that in 70% of cases, the buyer decides to purchase product directly at the point-of- sales and only 30% of purchases are planned prior.

The use of Demonstration & Sales equipment proves to be effective method during new product launch as well as maintaining sales stimulation of specific products; for example products with low-turnover figures.

Its purpose is to put emphasis on product, thus giving differentiation advantage in a mass of commodities. To attract consumer's attention and facilitate in making choice among one-class products.

This type of POSM equipment helps:
To shape positive concept of the product.
To underline its particular properties
To generate interest.
To create a primary demand of this product and justify it to a consumer.
Each type of present equipment has its (own) targeted functional peculiarity.


 
Showcases
Trade displays/stands
Trade pallets
Shop-in-shop
Tester-stands
Trade stands / display racks
Counters
Dispensers
Presenters
Media information portal

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TRADING AND DEMONSTRATION EQUIPMENT TRADING AND DEMONSTRATION EQUIPMENT:
showcases, trade displays/stands, trade pallets, shop-in-shop, tester-stands, trade stands / display racks, counters, dispensers, presenters, media information portal
SOLUTIONS FOR SHELVES SOLUTIONS FOR SHELVES:
shelf-organizers , shelf-talkers, shelf-stoppers, price-holder, shelf systems, add-on display , shelf displays, shelf extension, lenses, wobblers
VOLUMETRIC SOLUTIONS VOLUMETRIC SOLUTIONS
Шелкотрафаретная печать
LIGHTING DESIGN LIGHTING DESIGN :
outdoor signboards, light box, panel brackets, light wells, lanterns, light displays, light stellas, Interior signboard, Interior panels, garland light, light well, tension systems, EL panel
EXHIBITION AND PROMO EQUIPMENT

EXHIBITION AND PROMO EQUIPMENT :
promo-stands, promo-tables, mobile exhibition stands, Informative stands, mobile reception, booklet stand, sidewalk signs, stands for advertising and informative materials, check-in counter / registration desks

AIR-TERMINAL EQUIPMENT AIR-TERMINAL EQUIPMENT
INTEGRATED INTERIOR DECORATION
INFORMATIVE AND DIRECTION SIGNS INFORMATIVE AND DIRECTION SIGNS:
signposts, information monitors, templates, information stellas, sidewalk signs
HoReCa SEGMENT SOLUTIONS HoReCa SEGMENT SOLUTIONS:
ashtrays, ash-bin, napkin holders, light dynamic constructions, displays (unit), dispensers, menu-holders, clock, candle-holders, branded furniture
INTEGRATED INTERIOR DECORATIONINTEGRATED INTERIOR DECORATION



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