Trade and demonstration equipment is primarily intended
to stimulate sales of goods at the point-of- sale terminals.
Studies show that in 70% of cases, the buyer decides to purchase
product directly at the point-of- sales and only 30% of purchases are planned
prior.
The use of Demonstration & Sales equipment proves to be effective method
during new product launch as well as maintaining sales stimulation of specific
products; for example products with low-turnover figures.
Its purpose is to put emphasis on product, thus giving differentiation advantage
in a mass of commodities. To attract consumer's attention and facilitate in
making choice among one-class products.
This type of POSM equipment helps:
To shape positive concept of the product.
To underline its particular properties
To generate interest.
To create a primary demand of this product and justify it to a consumer.
Each type of present equipment has its (own) targeted functional peculiarity.
| 
