HoReCa segment is traditionally consider to be priority
for manufacturers of tobacco, alcohol and food products. This is because the
cost of their products in bars, cafes, restaurants and other places of entertainment
and leisure recreation areas is a sequence higher.
Therefore, the struggle for the consumer's attention in this segment is intense.
Modern bars and cafes are fulfilled with advertising materials. It is equally
important to get noticed without being excessively intrusive:
POSM should not simply serve as an advertising vehicle, but also pleasure,
memorise and even surprise the consumer. The following exclusive POSM
can help to attract customer's attention to your brand name in HoReCa segment: