Pallets - used as a commercial advertisement display.
This is a special technique for displaying products so called (Pallet layout),
it's similar palletizing technique that is used for bringing goods in to the
Initially these were boxes with goods placed on top of each
other in several serial rows; on the basement they were wrapped with runner.
Promotion image was placed in basement around the perimeter of a pallet visually
connecting boxes with a product in a joint construction with Brand symbol
Nowadays this option is often replaced with more economic
plastic pallet displays and more expensive trade pallets combined out of different
It is noteworthy that brand pointer as a topper above pallet layout enhanced
efficiency by 6,2%, using topper and runner cumulatively by 8,6%, using topper,
runner and promo-stand near pallet by 15,4%
Trade pallets for “Remy Martin”