Shop-in-shop System represents a small in area size
appointed commercial zone within the in general shopping area or a trade hall
It is a unique type of a sheltered stand, containing a single brand line
of products, all decorated in one style.
Present way of decoration of the shopping space is cost effective. It emphasizes
brand among analogs and gives more ascent to draw consumer's attention not
only for certain product, but for whole product range of the producer.
Emphasized in such a way products imply absence of neighboring
competitive products on same shelf. This allows enhancing brand presence in
point of sales that increases its competitiveness and leads to sales gain.
Decoration of Shop-in-shop trade area “Ariston”