These types of equipment are widely used in advertising and promotional-exhibition activities: trade fairs/shows, presentations, promotional sales tasting, demo-sales, for visitor-notice.
The main objectives are:
Introduction and promotion of the trade name.
Visual of the brand's concept
Building a positive image of the brand/product
All of this contributes towards ease of recognition and impressibility of
the trade name
Appropriately decorated exhibition stand or promo equipment can
attract attention of the visitors, thus creating an immediate interest.
Moreover, through product tasting or emphasis of product's competitive
features, it is even possible to achieve customer's loyalty to the trademark.
However the primary customer's interest is derived from the first visual
informative perception, which is created by POSM.
In the circumstances of limited trading, display and advertising space,
the most important features of POS equipment are considered to be: functionality,
mobility, reliability, durability and safety for the user.
TRADING AND DEMONSTRATION EQUIPMENT: |
trade stands / display racks,
media information portal
SOLUTIONS FOR SHELVES: |
add-on display ,
DESIGN : |
AND PROMO EQUIPMENT :
mobile exhibition stands,
stands for advertising and informative materials,
check-in counter / registration desks
||AIR-TERMINAL EQUIPMENT ||
INFORMATIVE AND DIRECTION SIGNS: |
dynamic constructions, displays
|INTEGRATED INTERIOR DECORATION |