Tester-stand - trade-demonstrational equipment which is used
for promotion of make up and cosmetic products; it allows consumer to test
and examine closely, what is an extra incentive for immediate purchase.
Informative monitors can be additionally integrated into
the Tester-stand to provide demonstration of product qualities or master class
about using cosmetics.
Tester-stand - focuses customer attention on cosmetic's brand name, therefore
occupies customer thus increasing the opportunity of purchase.
Information monitors also serve as a means of attracting consumers to the
tester-stands while retaining their attention to the brand. This way they
are bringing tester-stands to their full potential which consequently will
speed returns on investment from such equipment.