Solutions for shelves are purposed to draw attention
to the products, displayed on the shelves.
In conditions of high density of POS
material in commercial space; it is important that advertising and information
design for the shelves, are distinguished among the general masses.
Reason being is to integrate within trading point's interior, thus more effectively
reflect the corporate identity and correspondence of the brand name.
Ingenious POSM can help to emphasize promoted product and differentiate it
with eye-catching design, original construction, including light dynamic design
and so on.
Important factors include such characteristics as functionality, self descriptiveness,
intelligibility and usefulness of present type of POSM for customers.
According to statistics a significant proportion of consumers believe that
POS materials are one of the main information sources at the point
of a sale. Therefore, this practice of advertisement technique; overall does
not cause irritation or deterrence among the public. Hence on the contrary,
if necessary, makes it possible to obtain the needed information.
These is reason being why optimally combined advertising and informative
POSM functions can save consumer's time and make choices easier.