Display - is the equipment designed for demonstration
or/and selling products. It is used for drawing attention to the products
in shopping spaces, exhibition or presentation areas, in dining areas (bars,
restaurants, cafes) and leisure places (hotels, disco, sport-clubs etc.) of
Display reflects brand image and has specific functional
peculiarities; about demonstration and product lay-out. This type of POSM
allows establishes visual communication between manufacturer and consumer.
Inspires brand recall and enhances recognition of the brand name. Induces
the customer to purchase immediately in point-of-sales.
Display may take the form of a separate counter, stand, demonstration trade
case or showcase. The most effective displays are those having a none-standard
appearance, exclusive design, and bright elements that draw customer's attention.
These elements include: original design, highlighting, dynamic, advantageous
presentation of products samples. Most often displays are located in trade
of exhibition area, in till-area.
Detached trend is displays for HoReCa segment. They have distinguished design,
and dimensions appropriate for using in cafes, bars, restaurants etc.
Dimensions, weight, design, type of used materials and engineering design
of such product are usually set during conceptual phase. The key roles in
development of displays play customer requests and preferences. There is a
room for further development of equipment that will consist of replaceable
components which will enhance its functionality.