Display - is the equipment designed for demonstration or/and selling products. It is used for drawing attention to the products in shopping spaces, exhibition or presentation areas, in dining areas (bars, restaurants, cafes) and leisure places (hotels, disco, sport-clubs etc.) of potential customers.

Display reflects brand image and has specific functional peculiarities; about demonstration and product lay-out. This type of POSM allows establishes visual communication between manufacturer and consumer. Inspires brand recall and enhances recognition of the brand name. Induces the customer to purchase immediately in point-of-sales.

Display may take the form of a separate counter, stand, demonstration trade case or showcase. The most effective displays are those having a none-standard appearance, exclusive design, and bright elements that draw customer's attention. These elements include: original design, highlighting, dynamic, advantageous presentation of products samples. Most often displays are located in trade of exhibition area, in till-area.

Detached trend is displays for HoReCa segment. They have distinguished design, and dimensions appropriate for using in cafes, bars, restaurants etc.

Dimensions, weight, design, type of used materials and engineering design of such product are usually set during conceptual phase. The key roles in development of displays play customer requests and preferences. There is a room for further development of equipment that will consist of replaceable components which will enhance its functionality.