Dispenser is the trade equipment which serves for
demonstration, sale and product lay-out. Most often used in HoReCa segment
for tobacco products promotion. Usually placed in the most exhibit zones of
storefront - in the bar.
Bar dispenser- can draw customer's attention to the brand name and generate
consumer interest by means of singularity of form and affecting design.
Its basic missions are to kindle customer's interest and cause so called
"WOW" effect: when the surprise and the impression from handing
over the product subconsciously translate into sympathy for the brand.
This increases the status of the product in the eyes of potential consumers,
and several times enhances the effect of using this type of POSM compared
with ordinary constructions, designed to display the goods.
When developing unique dispensers for HoReCa segment the following high-technologies
are used: dynamics, light dynamics, highlighting, EL panels, Acrylight and
others.
